Aggie's Kitchen

McCormick Flavor Forecast 2013

I know all of you use, or at least have seen and heard of, McCormick spices right? Well, I’m excited to tell you that I have partnered up with them to announce and share their 2013 Flavor Forecast with you.

I’ll be honest, I didn’t really know what all went into creating this annual trend report. Last week I had an opportunity to talk with Chef Kevan Vetter from McCormick and find out a little more about the year long process as well as what’s in store for this upcoming year as far as global culinary trends are concerned. I was impressed to learn that the list is developed by an extensive group of food, marketing and science experts from all around the world. My eyes are now open to what’s predicted and I think it will be pretty fun to see what takes off from the list over the next few years.

5 Trends of Global Flavor for 2013:

No Apologies Necessary – enjoying a gratifying escape from the everyday through the use of bold and lavish flavors

Personally Handcrafted – a very personal and unique way of expressing ourselves through food

Empowered Eating – learning how to eat healthfully and balanced in a way that suits ourselves, using spices to enhance flavors to keep ourselves satisfied

Hidden Potential – discovering ways to use up every last bit of ingredients

Global My Way – an adventurous and nontraditional approach of combining ethnic cuisines to new flavors

McCormick’s Dukkah Crusted Fish with Broccoli and Red Lentils, photo provided by McCormick

A couple of these trends definitely caught my attention. The obvious one was Empowered Eating. I’ve always believed that food should make you feel good – and I don’t mean feel good in a sugar high or stuffed and satisfied type of way (though you can say there are times for that!). Food is fuel and your body really does reap the rewards when it’s taken care of – and it goes without saying…it should taste good too! I have my eye on a few McCormick recipes that really showcase spice combinations that are packed with flavor and will enhance any meal that is labeled “healthy”. I’ll be sharing a recipe for Dukkah (a blend of cumin, coriander, sesame and nuts) with you soon that I have a feeling is going to be a fun and tasty addition to my kitchen.

Mc Cormick’s Rosemary Smoked Tomato Jam, photo provided by McCormick

Personally Handcrafted is another trend I’ll be watching. This one is already alive and kicking as far as I’m concerned. Whenever I’m out at restaurants, I always look for house or chef specialties…the types of signature ingredients that are literally handcrafted by someone who isn’t afraid to experiment with flavors and wants to share them with others. When I think of Personally Handcrafted I always think of those of you who can and jar foods as a hobby. Regional homemade sauces, spice blends and even craft beers always grab my attention, and I love to see what personal twist the creator puts on a recipe.

McCormick’s Charred Orange Colada, photo provided by McCormick

And I really do love the No Apologies Necessary approach. I’m excited about experimenting with a few new to me spices this year, for example allspice (shown above). I will not be apologizing for anything while sipping on one of those Charred Orange Coladas, that’s for sure!

So what do you think? Do any of these trends catch your eye? Are you seeing any of them out now and which one do you think will be the stand out?


Disclosure: I am in a partnership with McCormick and have been compensated for this post. As always, words and opinions are my own.

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15 comments on “McCormick Flavor Forecast 2013”

  1. Yes, the Empowered Eating trend was one I was interested in keeping an eye on too. It’s definitely something that we all need to be aware of – eating mindfully and healthfully (which doesn’t mean “no flavour”!)

  2. I love making bold choices with our flavors- especially at lunch which can be so boring.

  3. I definitely think Personally Handcrafted is a huge trend. To DIY – at home canning to food bloggers, this is definitely a huge trend and applies to me!

  4. I can sooo see where the trends are taking us! It’s fun to be a part of, isn’t it? 🙂

  5. I just love their flavor forecasts. You learn so much about new trends!

  6. i love the flavor forecast. Personally Handcrafted is my favorite. just like you i try to order the house dishes, this gives me an idea how creative the chef is

  7. I’m so excited to see what this will entail, we love McCormick!

  8. I find this all so very interesting – and delicious! – can’t wait to see your creations, Aggie!

  9. This is incredibly interesting! That fish looks so amazing and I can’t wait to see what you do with big flavors!

  10. Oh my goodness, I’m SO excited to try the new products!! Yay for 2013!

  11. All of these ideas sound wonderful to me! That smoked tomato jam–oh my gosh!

  12. I’ve always had a good experience when in Florida when it comes to food. I have never particularly been here but it looks delicious! I’ll have to look for it the next time I am in town which is actually quite soon! My work brings me to central Florida quite often actually, it’s great. I work out of Palm Bay but since Orlando is so close I love making the trip to the big city. I love staying at the Palm Bay hotel ( in Palm Bay, so much more affordable then anything I would get in Orlando for that quality of hotel!

  13. Very interesting stuff — thanks for sharing!

  14. I love this forecast!! Bring on the flavor!

  15. Pingback: Recipe for Dukkah Spice Blend | Aggie's Kitchen